The Problem
Cutting-Edge Products Sold From a Primitive Website
Phoreus struggled with a problem common to many early-stage biotech companies—incongruity. For a business with advanced technology changing the biotech industry, Phoreus’ basic website was not adequately communicating their progressive capabilities. Phoreus also needed to promote additional technology offerings and improve communication of their partnerships with academic institutions, researchers, and other companies beyond sales from their e-commerce store.
Metric-Powered Solution
Modern Website Development and Redesign
Team Metric Biotech infused life into the Phoreus website with updated designs, an improved user experience, and lead generation and conversion strategies. Researchers strictly interested in purchasing Phoreus products, plus those interested in partnering with Phoreus can now easily find tailored information, with multiple opportunities to convert or contact the team.
What Did We Do?
- Web Redesign and Development
- Graphic Design
- Lead Generation
- Branding
- Copywriting
- Content Marketing
- Search Engine Optimization
- PPC Ad Optimization
- CRM Setup
- Landing Page Templates
- List Management
The Evolution of Phoreus’ Website With Company Growth
In the early days of our engagement with Phoreus, their marketing requirements were straightforward—they needed a simple website to facilitate their sale. As the company grew, in products and capabilities, the original website became a strong foundation for later development.
The latest website redesign results:
- Reorganized layout and website structure, following SEO best practices for greater brand visibility
- Enhanced conversion strategies for efficiency in client acquisition
- Improved communication of partnership and technology capabilities
- Modernized website redesign for improved brand positioning
- Updated E-commerce shop reflecting new product technologies
Evolving Phoreus’ Brand
to Match Their Innovative Products
Throughout the website’s evolution, we created greater synchrony between the Phoreus brand and their innovative products. These improvements in branding will help Phoreus build trust with new potential customers and research partners alike. As the company keeps growing, the Phoreus team consistently invests in more Metric services. We look forward to witnessing the ongoing evolution of the company.
Want to experience results like Phoreus?
Check out the full list of Metric services or schedule a call to develop a customized strategy that suits your company’s needs.