The biotechnology and healthcare industries are complex sectors to sell to. Maybe you have a product that is targeted to one specific group. Or maybe your product has many applications across hospitals and labs, and you need to determine how to sell to multiple audiences. No matter your challenges, embarking on a new marketing strategy […]
The life sciences industry is growing fast. From 2019 to 2021, funding jumped from $5 billion to more than $20 billion, and as of January 2023, had stabilized to twice its historical base (McKinsey). Life sciences companies are uniquely positioned to capitalize on this growth, but these companies need to invest in explaining their value […]
The biotech space is an exciting place to be. Experts anticipate the value of the global biotech market will grow from $859.94 billion in 2022 to $1,683.52 billion by 2030. The North American biotech market had a 37.76% revenue share in 2022 (Precedence Research). The industry has never been more robust and competitive, as companies […]
