Content Marketing Is King
At its core, content marketing is relationship-building. Blogs, videos, and newsletters are all content marketing formats. Effective marketing content is written and scripted with your audience’s primary needs in mind.
The goal is to be helpful, informative, and even entertaining while delivering detailed information about your product or service. Not only does good content help you increase your search engine rankings, but it also establishes you as an industry expert.
Do Biotech Companies Really Need an Effective Content Strategy?
Any competitive company uses a mix of marketing strategies, but content marketing strategy is crucial for biotech companies. Why? Biotech companies need to establish credibility in their niche and explain complex scientific processes in a way audiences can grasp. And content marketing fills that gap.
Customizable Biotech Content Management: Solutions Tailored to You
Metric Biotech’s science content team knows how to translate complex processes into accessible, engaging content. Read on to find out what best fits your needs.
Website Copy
If you need to refresh your website copy or add additional pages, like “News and Awards,” “About Us,” or “Webinars,” Metric’s content team will assess your needs and produce SEO-optimized copy that’s focused on user experience.
Email Marketing
Think about how you want to engage your mailing list. Is it monthly e-newsletters, a month-long drip automation, or the occasional product launch notification? We help plan the best time to send emails, write compelling copy to drive traffic to your website, and design a stunning email that elevates your brand.
Case Studies
Most biotech companies have in-depth research showcasing how their products or services worked for a client. Bring a Metric Biotech science writer on board to flesh out the study’s main points and deliver it in an engaging way that captures the attention of your audience. This saves you time and gives you reader-friendly content.
Lead Generation Content
Build out your marketing list by offering white papers, ebooks, and PDFs for downloads. Our team will compose the content itself, design the lead generation content, and write and develop the landing page to get those sign-ups and ultimately, increase sales.
Advertising Copy
Run a paid campaign for a product launch, and get Metric Biotech’s designers and writers on board. We’ll create the images and copy for the campaign and monitor your budget while continuously constantly optimizing so you get the highest possible return on your investment.
And More!
Our biotech content team has years of experience working with biotech companies. We can produce video and webinar scripts, edit existing copy, and coordinate with your PR department to write and distribute press releases.
Have Questions About Content Marketing? We Have Answers.
Content marketing is about building trust with your audience. If you do it right, this has an enduring payoff as you experience increased sales and repeat customers.
There’s no one-size-fits-all here, but you can typically expect results after three months.
Yes and no! Some content pieces have SEO as a primary priority. However, SEO is not a primary priority for some pieces like whitepapers and other downloads where the goal is to capture leads to pass onto the sales team.
Ready to Get Started?
Give us a call or send us a message.
Social Media Copy
Our writers know the value of sharp short-form writing for social. We’ll boil down a longer blog post for tweets, Instagram and LinkedIn, and more.